Every great craft beer brewer experiments to create new flavors, but Wichita Brewing has made it their mission to create innovative craft beers that are unique, twisty, hoppy, and unforgettable. These true beer lovers started an ongoing experimental series, named Mad Scientist, to release some of the best transformations. This Mr. Hyde-esque illustration and packaging design, with bright color, high contrast art and unique typography, really hammers home that transformation.
With the new can series launching, Mad Scientist posters were sent out to retail locations There was also a limited edition run with glow-in-the-dark ink that really set off the experimental concept.
