• Play Responsibly

Details

Client:Florida Lottery

Type:Web & Video Campaign

The Florida Lottery's new Play Responsibly Website encompasses all topics related to making sure Florida Lottery players are thoroughly informed throughout every step of the Lottery experience, from educating players about the benefits of playing responsibly, to informing players (and winners) on the steps necessary to claim a lottery prize.

Creating a Win-Win Experience

While the excitement of the Lottery centers on playing and winning, our goal was to create a thoughtful, fun, and beautifully designed educational platform that supports responsible play.

We set out to transform information that is often overlooked — yet critically important — into a comprehensive, interactive knowledge hub, complete with videos, gamified content, and resources.

Animated Videos

To round out this project, we created a series of engaging animated videos to highlight some of the key principles like knowing your limits, having a plan in place if you win, recognizing when to get help, and understanding odds.