• Tires Plus Brand Guide

Client:Tires Plus

Date: 2024-2025

Type:Brand Activation Guide

As a growing brand in the very competitive aftermarket car care category, Tires Plus more than ever, needed to overhaul its brand guidelines to reflect a new campaign, new logo, and to direct a growing network of partner agencies on how to consistently activate the brand across all channels. This new interactive Brand Activation Guide serves as the central hub for all things related to the Tires Plus brand, including identity and tone of voice, logo usage and typography, all the way to video and social media guidelines.

Making a Complex Brand Easy to Use

Tires Plus has evolved into a dynamic and multifaceted brand ecosystem — spanning online video, in-store and digital promotional offers, brand awareness campaigns, and an expanding social media presence. As the brand continues to grow, Bridgestone Retail Operations recognized the need for an intuitive, interactive Brand Guide that could serve as the central source of truth for all communications. Beginning with the foundational brand identity model and extending through messaging architecture and offer design systems, this guide establishes the strategic framework necessary to ensure clarity, cohesion, and consistency across every touchpoint. It is not simply a reference document — it is a living resource designed to align teams, streamline execution, and protect the integrity of the brand at scale.