Eric Clark Creative

We formulated a communication system that helps us create countless Tires Plus materials a year, and we continue to evolve it. In 2023, we had some great momentum behind us, so it was the right time to kick the brand into another gear. It began with giving the logo an update to be more modern and flexible, and opening the conversation to what the next wave of our communications would look like.

We gave the look of our on-line videos a tune-up as well. We brought a new style of shooting to continue to highlight our teammates and customers, life-like 3D environments, as well as other elements like music and our approachable voiceover.

Tires Plus 2025 Reel

The combination of 3D animation, motion design, and a large collection of footage enables us to be nimble and efficient in creating specific messages with a unique Tires Plus tone in a timely manner.

We shifted our strategy away from large campaign productions to always-on, funnel-driven messaging, that provided a methodology for constant experimentation. This provides the fresh perspectives we need to explore new ideas, while simultaneously analyzing data to retool and enhance creative content.

ACCENTUATING APPROACHABLE

We’ve always been about car care without the pressure, and being approachable. In our most recent production, we wanted our real Tires Plus techs to show their true selves by breaking down walls. Or more specifically, the fourth wall. We created micro-moments of them briefly looking at the camera and connecting with the viewer. We also shot our teammate and customer interactions using techniques to capture expressions and empathy.

Just a few of 100+ videos we created.

With a specific mix of content strategically created to focus on tire and service offers, and broader brand awareness messaging, we were able to connect with and capture customers at the right time and in market, while also delivering branded content to new and existing customers.

Updating the brick and mortar to be more approachable.

In an effort to update old stores and outfit new ones, we created branded content to reach the customer in every part of the store through strategic zone mapping. This included our new digital menu boards, with constantly rotating content, welcome screens featuring video and interactive displays, and environmental design and messaging.