• Tires Plus

Building on empowerment in a low-interest aftermarket car care category.

A campaign evolution
designed for distinction.

Client:Tires Plus

Type:Integrated Brand Campaign

The "Plus-up” campaign became a monumental success for its distinction within a crowded category that all looked the same. It was a necessity for the brand to become more modern and flexible, and opening the conversation to what the next wave of our communications would look like. We formulated a modular and scalable communication system that helped us create countless Tires Plus materials.

The “Yellow World” was where the magic happened, and it became instantly identifiable to the Tires Plus audience. We also shifted our campaign strategy to always-on, funnel-driven messaging, that provided a methodology for constant experimentation. This provides the fresh perspectives we need to explore new ideas, while simultaneously analyzing data to retool and enhance creative content.



Tires Plus 2025 Reel

We combined our distinct look In the yellow world (the bays) with empowering interacting with teammates and customers, life-like 3D environments, energetic motion design, as well as other elements like music and our voiceover.

The combination of 3D animation, motion design, and a large collection of footage enables us to be nimble and efficient in creating specific messages with a unique Tires Plus tone in a timely manner.

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We created more than 100 unique videos.

With a specific mix of content strategically created to focus on tire and service offers, and broader brand awareness messaging, we were able to connect with and capture customers at the right time and in market, while also delivering branded content to new and existing customers.









Accentuating Approachable

We’ve always been about car care without the pressure, and being approachable. In our most recent production, we wanted our real Tires Plus techs to show their true selves by breaking down walls. Or more specifically, the fourth wall. We created micro-moments of them briefly looking at the camera and connecting with the viewer. We also shot our teammate and customer interactions using techniques to capture expressions and empathy.



Modernizing the in-store experience.

In an effort to update old stores and outfit new ones, we created branded content to reach the customer in every part of the store through strategic zone mapping. This included our new digital menu boards, with constantly rotating content, welcome screens featuring video and interactive displays, and environmental design and messaging.




Building a Scalable Digital Ecosystem

For Tires Plus, and the Bridgestone brand family, we created a massive system of printed and digital content based on monthly promotions, events, and brand awareness initiatives. This high-level design system reached every consumer touch point, from paid social and banners, to digital in-store display materials.

For the enormous number of assets that were created for each monthly promotions design kit, I was able to build an asset library and AI templatization system that led to massive efficiencies and brand consistency. With this digital ecosystem fully in place, we were able to save more than seven days of build time each month, leading to massive value creation throughout the year.