The Florida Aquarium

Client:The Florida Aquarium

Type:Brand Campaign

Connect with the Sea. This campaign for the Florida Aquarium sought to bring a more socially interactive way of connecting with their photo-snapping, gram-posting visitors. It all centered around hand-drawn typography, illustration, and using actual photos from visitors that tagged the Aquarium as our ads, OOH, and social media campaign.

The result was a social media buzz of Aquarium fans and visitors asking to have their photos used in the campaign and a continuously replenished source of UGC content to build fun and memorable stories to support the brand. I also got the opportunity to work on some really fun annual event creative and some unexpected out-of-home.